Brevo

What Brevo is

Brevo is a customer relationship and digital marketing website at brevo.com for email marketing, SMS, WhatsApp messaging, CRM, sales, meetings, chat, and customer support. Its homepage presents Brevo as an AI-powered customer platform for managing marketing, sales, and service conversations from one connected workspace.

From Sendinblue to Brevo

Brevo was previously known as Sendinblue, a name strongly associated with email marketing. The company says it became Brevo in 2023 to reflect a broader product direction: not only sending email, but helping businesses build customer relationships across multiple channels and teams.

Marketing channels

Brevo's marketing tools include email campaigns, marketing automation, SMS, WhatsApp campaigns, segmentation, forms, landing pages, push notifications, and reporting. For a small team, the appeal is that audience data, messages, templates, and performance metrics can live in one place instead of being split across separate tools.

Sales and customer records

The platform also includes CRM-style contact records, sales pipelines, deals, meeting scheduling, phone, inbox, and customer data features. That makes Brevo more than a newsletter sender: it tries to connect promotional messages with the sales conversations and customer history that happen before and after a campaign.

Automation and AI

Automation is one of Brevo's central ideas. Users can build flows around signups, profile data, shopping behavior, dates, message engagement, or sales activity. Brevo also markets AI-assisted tools for content, timing, segmentation, and customer engagement, but those features still depend on clean data and careful human judgment.

Who uses Brevo

Brevo is aimed at small and medium-sized businesses, ecommerce stores, agencies, publishers, nonprofits, and growing teams that want marketing, CRM, sales, and customer communication tools without adopting a large enterprise suite. It is especially relevant when a team needs email and SMS plus a lightweight way to track contacts, deals, and conversations.

Pricing and plan shape

Brevo's public product pages describe free and paid plans across marketing, conversations, sales, and customer data needs. Actual pricing can depend on email volume, contacts, user seats, add-ons, regional terms, current discounts, and which product bundle is selected, so purchase decisions should be checked on Brevo's current pricing pages.

Why it matters

Brevo matters because it shows how email service providers have evolved into wider customer platforms. Businesses often want one view of the customer journey: the signup form, campaign, automation, sales follow-up, support message, and report. Brevo packages those jobs for teams that may not have engineering or operations staff to stitch together separate systems.

Limits and cautions

Brevo does not remove the need for permission-based marketing, unsubscribe handling, deliverability discipline, privacy review, accurate customer data, SMS and WhatsApp consent, and clear internal ownership of customer records. A unified tool can make work easier, but it can also concentrate mistakes if automations, segments, or integrations are configured poorly.

WHOIS domain data

Data pulled: May 20, 2026 · View current WHOIS record

Domain

brevo.com

IP address

141.101.90.106

Registrar

OVH sas

WHOIS server

whois.ovh.com

Referral URL

http://www.ovh.com

Created

September 10, 1999

Updated

July 17, 2025

Expires

September 10, 2026

Nameservers

mary.ns.cloudflare.com (173.245.58.134); josh.ns.cloudflare.com (108.162.193.126)

Domain status

clientDeleteProhibited; clientTransferProhibited

DNSSEC

unsigned

Contact privacy

Registrant, admin, and technical contact details are redacted for privacy.