Drip

What Drip is

Drip is a B2C email marketing and automation website at drip.com for designing emails, segmenting customers, building automated workflows, capturing subscribers, connecting ecommerce tools, and using customer behavior to send more relevant messages. Its homepage positions Drip as marketing automation for B2C companies that sell digital or physical goods online.

Email marketing automation

Drip's core job is to help teams send messages based on behavior instead of sending the same email to everyone. Workflows can support welcome series, browse abandonment, abandoned cart, post-purchase follow-up, event reminders, education sequences, and other lifecycle messages. The goal is to make each email feel timed and personal.

Segmentation and customer data

Segmentation is central to Drip's positioning. The official site describes dynamic segmentation based on behavior, engagement, purchase data, and lifecycle signals. When used carefully, those segments can help a brand send fewer broad blasts and more targeted messages, while still requiring accurate data and consent-aware list management.

Design, forms, and onsite capture

Drip includes email design tools, templates, embedded forms, and onsite pop-ups. These features help brands collect subscribers, build branded messages, and connect signup behavior to later campaigns. The value is strongest when capture forms, email content, and automations all share the same customer context.

Integrations and migration

Drip integrates with ecommerce and business tools such as Shopify, BigCommerce, WooCommerce, Stripe, Typeform, Zapier, and custom stores. Its site also highlights free migration and onboarding for larger lists. Those services matter because moving from one marketing platform to another can involve forms, lists, tags, flows, templates, and tracking.

Who uses Drip

Drip is aimed at B2C brands, ecommerce stores, creators, course sellers, educators, event and recreation businesses, agencies, Shopify stores, WooCommerce shops, and teams that need customer segmentation plus automated email. It is especially relevant for teams that have outgrown simple newsletters but do not want a full enterprise CRM.

Pricing and plan shape

Drip's pricing page says costs are based on the number of active people in an account and the volume of emails sent during the month. It lists a 14-day free trial, unlimited email sends on paid plans, support, dynamic segments, onsite campaigns, workflows, sub-accounts, open API access, free migration, and personalized onboarding.

Why it matters

Drip matters because email automation is often where small and midsize B2C brands turn customer behavior into repeat revenue. A well-built workflow can welcome new subscribers, recover abandoned carts, explain products, support course enrollment, and keep customers engaged without forcing a marketer to manually send every message.

Limits and cautions

Drip does not replace strategy, permission, clean data, or good judgment. Teams still need valid consent, sender authentication, unsubscribe handling, privacy review, deliverability monitoring, accessible email design, careful segmentation, useful offers, and a plan for avoiding over-automation or repetitive customer messaging.

WHOIS domain data

Data pulled: May 20, 2026 · View current WHOIS record

Domain

drip.com

IP address

199.60.103.34

Registrar

GoDaddy.com, LLC

WHOIS server

whois.godaddy.com

Referral URL

http://www.godaddy.com

Created

September 29, 1998

Updated

May 4, 2026

Expires

September 28, 2028

Nameservers

isabel.ns.cloudflare.com (162.159.38.104); ignacio.ns.cloudflare.com (108.162.195.82)

Domain status

clientDeleteProhibited; clientRenewProhibited; clientTransferProhibited; clientUpdateProhibited

DNSSEC

unsigned