Omnisend

What Omnisend is

Omnisend is an ecommerce email and SMS marketing website at omnisend.com for running campaigns, automations, signup forms, segmentation, reporting, SMS, web push notifications, and AI-assisted marketing work. Its homepage presents Omnisend as a reliable email and SMS marketing platform built for growing ecommerce brands.

Built around ecommerce

Omnisend is aimed at online stores rather than general email publishing alone. Its site highlights integrations with Shopify, Shopify Plus, WooCommerce, BigCommerce, WordPress, Wix, Shoplazza, Ecwid, and other ecommerce tools. That focus lets marketing messages use customer, product, order, and browsing data from a store.

Email, SMS, and push channels

The platform combines email marketing, SMS, and web push notifications in one account. A store can send email campaigns, SMS campaigns, abandoned cart reminders, welcome flows, post-purchase messages, win-back messages, and push notifications. The value is not only the channels themselves, but the ability to coordinate them around customer behavior.

Automation and segmentation

Omnisend emphasizes pre-built automations for common ecommerce journeys such as welcome, abandoned cart, and post-purchase workflows. Segmentation can use behavior, purchase history, engagement, and other customer signals. These tools help brands avoid blasting the same message to everyone, but they depend on clean data and sensible timing.

AI and reporting

The current site highlights Omnisend AI, AI-assisted segmentation, copy support, send-time help, and ways to ask questions about Omnisend data. Reporting pages and dashboards are positioned around sales, performance, engagement, and what to do next. AI can speed analysis and drafting, but final decisions still need human review.

Who uses Omnisend

Omnisend is used by ecommerce merchants, Shopify stores, WooCommerce shops, direct-to-consumer brands, agencies, retention marketers, lifecycle marketing teams, and small to mid-sized businesses that want email, SMS, push, forms, and automation together. It is especially relevant for stores that want marketing tools connected directly to ecommerce data.

Pricing and plan shape

Omnisend pricing is tied to plan level and audience size. Its help center describes Free, Standard, and Pro plans, with the Free plan for testing, Standard for growing email marketing needs, and Pro for high-volume senders that also use SMS. Paid plan needs can vary by contact count, email volume, SMS credits, support level, and advanced features.

Why it matters

Omnisend matters because ecommerce marketing often depends on timely, behavior-based messages rather than one-off newsletters. A store can recover carts, welcome new buyers, recommend products, collect subscribers, send seasonal campaigns, and measure revenue from the same system. That makes email and SMS part of store operations, not just promotion.

Limits and cautions

Omnisend does not remove the need for consent, privacy review, SMS compliance, sender authentication, unsubscribe handling, clean product data, deliverability monitoring, careful discounting, and moderation of AI-generated content. Because it connects to ecommerce data, mistakes in segmentation or automation can affect customer trust and revenue quickly.

WHOIS domain data

Data pulled: May 20, 2026 · View current WHOIS record

Domain

omnisend.com

IP address

104.18.34.113

Registrar

Cloudflare, Inc.

WHOIS server

whois.cloudflare.com

Referral URL

http://www.cloudflare.com

Created

October 14, 2013

Updated

September 19, 2025

Expires

October 14, 2026

Nameservers

rob.ns.cloudflare.com (173.245.59.140); sara.ns.cloudflare.com (172.64.32.144)

Domain status

clientTransferProhibited

DNSSEC

unsigned

Registrant state/province

Vilnius

Registrant country

LT

Contact privacy

Registrant, admin, technical, and billing contact details are redacted; contact messages are routed through Cloudflare's domain contact form.