Trustpilot

What Trustpilot is

Trustpilot official site presents Trustpilot as a review platform where people can discover, read, and write reviews about companies. The site organizes businesses by category, shows ratings and review counts, and gives consumers a public place to share buying or service experiences.

Consumer reviews

For shoppers and service customers, Trustpilot works as a public reputation layer. A person can search for a company, read positive and negative experiences, compare businesses in a category, and write a review after using a product or service. The value is not that every review is perfect, but that many separate experiences can reveal patterns worth checking before a decision.

Business profiles

Each business profile gathers reviews, TrustScore information, category context, replies, and company-supplied details in one place. Businesses can claim profiles, respond to reviewers, invite customers to leave feedback, and use reviews as part of customer-service and reputation workflows. A public reply can matter almost as much as the rating because it shows how a company handles criticism.

Trustpilot Business

Trustpilot Business is the commercial side of the platform. It offers tools for collecting customer reviews, displaying review widgets, connecting review data to systems such as Salesforce, and using feedback in marketing, service, and analytics workflows. The business product is why Trustpilot sits between consumer review culture and reputation software.

Review integrity

Review platforms have a difficult trust problem: useful openness can also attract fake reviews, coordinated manipulation, retaliation, and disputes about what counts as a genuine experience. Trustpilot's trust pages and reports describe automated detection, reporting tools, moderation policies, consumer warnings, and enforcement actions as parts of its effort to protect review integrity.

Trust Report

The 2025 Trust Report says Trustpilot had more than 300 million active reviews by the end of 2024 and that 61 million reviews were written in 2024. It also says Trustpilot removed 4.5 million fake reviews from 2024 submissions, with most detected removals handled automatically. These figures show both the scale of the platform and the scale of the moderation challenge.

Who uses Trustpilot

Trustpilot is used by shoppers, travelers, patients, subscribers, software buyers, local-service customers, ecommerce teams, support teams, marketers, and reputation managers. Consumers use it to reduce uncertainty before choosing a company. Businesses use it to gather feedback, monitor sentiment, respond publicly, and show review signals on their own websites.

How it compares

Compared with Yelp and Tripadvisor, Trustpilot is less tied to restaurants, local venues, or travel listings and more focused on broad company and ecommerce reviews. Compared with Glassdoor, it reviews customer experiences rather than employee experiences. Compared with Google reviews, it is a dedicated review platform with business tools and moderation policies built around review collection and display.

Why it matters

Trustpilot matters because online buying often happens before a customer can inspect a company directly. Public reviews can expose recurring service problems, reward companies that respond well, and give smaller businesses social proof. The same system also creates incentives to chase ratings, challenge bad reviews, or manipulate perception, so readers should treat review scores as signals to investigate rather than final truth.

WHOIS domain data

Data pulled: May 23, 2026 · View current WHOIS record

Domain

trustpilot.com

IP address

18.200.167.32

Registrar

NameWeb BVBA

WHOIS server

whois.nameweb.biz

Referral URL

http://www.NameWeb.biz

Created

June 30, 2007

Updated

June 28, 2025

Expires

June 30, 2026

Nameservers

ns-627.awsdns-14.net (205.251.194.115); ns-507.awsdns-63.com (205.251.193.251); ns-1859.awsdns-40.co.uk (205.251.199.67); ns-1198.awsdns-21.org (205.251.196.174)

Domain status

clientTransferProhibited